How to convert carpet to design?


“Born in France. Designed in Milan. Produced in Nepal ”,


proudly proclaims the cc-carpet website. If the publisher is today considered a

flagship of Italian design, it was indeed born in France. After meeting at the

Ecole hôtelière de Lausanne, Nelcya Chamszadeh and Fabrizio Cantoni

moved to Strasbourg, where Nelcya is from, and where her father owns a

Persian carpet shop.

Nelcya and Fabrizio Cantoni, co-founders of cc-Tapis.
Nelcya and Fabrizio Cantoni, co-founders of cc-Tapis.DR

In 2001, they founded a multi-brand concept-store in which they offer,

among other things, carpets. They fell in love with this typology then

neglected by designers and decided in 2011 to remedy this deficiency. To do

this, they decide to settle in Milan.



"We were completely

oblivious"



At 40, Fabrizio resumed his studies at the Scuola Politecnica di

design, where he met the young Daniele Lora, also enthusiastic about the

idea of ​​infusing the carpet with an avant-garde spirit. He decides to join the

adventure as artistic director and, in the process, cc-Tapis opens its

showroom in the Brera district. 




“We were completely oblivious! We had done no marketing study, no survey, nothing! Just the three of us sitting down saying, “Let's make some nice rugs

and see what happens!” 


Although the beginnings were difficult, cc-Tapis gradually made its way

into showrooms, public places and private homes in Milan. For production,

Fabrizio and Daniele went to India and then to Nepal where they found

workshops whose methods they adjusted, particularly in terms of color

palette, so that they became their official manufacturer. 


“The fact of not having subcontractors gives us great freedom to experiment. It is also possible to make mistakes, but it is important in the

creative process ” , defends Fabrizio.




"We don't have a defined style"



The desire of cc-Tapis to focus solely on the creativity of designers and to

consider each model as a concept in its own right, not a simple design, has

borne fruit. "We have no defined style, only a common approach" , recalls

Daniele Lora on this subject.

Patricia Urquiola's Rotazioni rug shot in a Milan hotel for cc-rug's 10th anniversary.
Patricia Urquiola's Rotazioni rug shot in a Milan hotel for cc-rug's 10th anniversary. piotr-niepsuj

The “Doodles” carpet-paintings, by Faye Toogood, in the brand's showroom in Milan.  Six models with an abstract language that play with the boundaries between art and design.
The “Doodles” carpet-paintings, by Faye Toogood, in the brand's showroom in Milan. Six models with an abstract language that play with the boundaries between art and design.omar sartor

In ten years, the brand has seduced leading designers (from Patricia

Urquiola to Jean-Marie Massaud and from Faye Toogood to Studiopepe)

whose designs have been materialized in the Himalayas in an eco-friendly

approach since its origins.


A new ecological boost for cc-carpet


This anniversary is also an opportunity to reaffirm the ecological

convictions of cc-Tapis, cultivated since the beginning with this small

production, on a human and artisanal scale. The brand now uses a material

made in India with recycled textiles for all its packaging and storage

covers. And it will soon be able to display its carbon footprint on each

product. As for the catalogs, they are now 100% digital and the site allows

you to visit the Milan showroom near the Duomo in 3D.

The advertising campaign shot for the occasion by photographer Piotr Niepsuj 

features rugs picked from 105 collections of hand-knotted rugs and 25 of

hand-woven rugs in Milan hotels. A way of recalling the palaces where the

cc-carpet adventure began ...

Fabrizio Cantoni, Nelcya Chamszadeh and Daniele Lora, the three thinking heads of cc-carpet.
Fabrizio Cantoni, Nelcya Chamszadeh and Daniele Lora, the three thinking heads of cc-carpet.piotr-niepsuj
Bliss Big rug by Mae Engelgeer (cc-rug).
Bliss Big rug by Mae Engelgeer (cc-rug).piotr-niepsuj
Doodle rug by Faye Toogood.
Doodle rug by Faye Toogood.OMAR SARTO
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